Variety and choice

Responsible choice

Our industry is committed to acting responsibly in the marketplace, especially as it relates to respecting the school environment and parental guidance to children. Our industry is also committed to providing a wide variety of beverages that allows the consumer to make the appropriate beverage choice at every moment of the day - including low or no-calorie beverages.

Variety and choice 

Thanks to innovation and new product development by the dynamic non-alcoholic beverages industry, consumers can now choose from an impressive range and variety of drinks offering refreshment, hydration and nutrition for every occasion and every moment of the day. 

From juice or dairy based drinks, through ready to drink teas and coffees, carbonated and still drinks, flavoured drinks, sweetened drinks, to sports, energy, functional, new age and adult drinks, the offer is wide - all designed to meet the needs of today’s consumers.

The choice for consumers has never been greater, with different flavours, different sweeteners, from caloric to non-caloric, caffeinated or caffeine-free, with vitamins and minerals or without, in every possible size of packaging. There are almost 2,000 different non-alcoholic beverage brands in the EU market, rising to over 9,000 different products when considering all flavours and to over 100,000 beverage options, when including sizes and packaging materials.

The non-alcoholic beverage industry is also committed to providing consumers with even more choice and variety of new light products.

A healthy choice 

Hydration

A healthy diet must include adequate fluid intake of about 2-2.5 litres each day. Around 80% of the body’s hydration requirements comes from beverages and while drinking water is frequent and obvious, all beverages - juice, milk, tea, flavoured and/or sweetened beverages - are hydrating and can contribute to meeting daily hydration needs. 

Consumers are more likely to drink more and stay better hydrated if they like the taste of the fluid that they drink. The non-alcoholic drinks industry is committed to offering even more beverages that provide great taste, convenience and hydration.

Balance

A healthy diet requires a balance between calorie intake and physical activity. The non-alcoholic beverages industry introduced light drinks more than 25 years ago and consumers can now choose low calorie, sugar-free or reduced sugar options, depending on the level of activity or just depending on how they feel. This industry is committed to making low or reduced calorie beverages an even more enjoyable and preferred beverage option.

Wellness

Wellness has become a top priority for European consumers and it covers many areas, varying from person to person, according to age, lifestyle or just personal preference. From looking beautiful to feeling fit, from weight management, requiring low calorie intake, to performance, requiring energy input, from feeling uplifted to feeling relaxed. In recent years, this industry has designed beverage solutions for each of these needs - energy drinks, relaxing tea drinks, sports and endurance drinks and functional drinks.

The non-alcoholic beverages industry is committed to offering even more beverages that allow consumers to pursue their own personal wellness choice.