Our UNESDA commitments to act responsibly

Original commitments made in 2006

GDA Commitment made in 2007

Cinema commitment made in 2008

Act responsibly in the digisphere, commitment made in 2010

Original commitments made in 2006:

Public education, healthy lifestyles and physical activity programmes

Increase involvement, at national and EU levels, together with appropriate private and public partners, in educational programmes aimed at providing consumers with relevant information on healthy eating and healthy active lifestyles.

Consumer information

  • Provide in a consumer-noticeable way nutrition information as defined in current EU legislation even where this is not legally necessary - and openly co-operate with EU authorities in developing future nutritional labelling rules.
  • Provide on pack calorie information per 100ml and/or based on individual serving size (e.g. 250ml, 330ml, 500ml) in all products.
  • Start market tests with on pack guideline daily amounts (GDAs) in view of expanding over time such information to all products, with the aim of providing consumers with a simple way to understand sugar intake in relation to the recommended total average daily calorie intake.
  • Prominently advertising on pack the low or no-calorie content of beverages with such characteristics.

Advertising and commercial communication

  • Engage with EU Platform stakeholders to discuss the UNESDA Code of Practice Guidelines for Responsible Commercial Communications and Sales Practices, in view of further enhancing the code. 
  • Not place any marketing communication in printed media, websites or during broadcast programmes specifically aimed at children*.
  • Avoid any direct appeal to children to persuade parents or other adults to buy products for them or to do anything else that goes expressly against the wishes or authority of a parent, guardian or educator.

Not engage in any direct commercial activity in primary schools, unless otherwise requested by school authorities.

  • Ensure that in secondary schools, with the agreement and active participation of educators and parents, a full range of beverages (including water, juices and other beverages in both regular and low-calorie/calorie-free versions), is made available in appropriate container sizes that allow for portion control.
  • Respect the commercial-free character of schools by providing, where directly responsible for final distribution of products, unbranded vending machines, preferably including educational images and messages promoting balanced diets and healthy active lifestyles.
  • Make third-party distributors aware of these commitments in such cases where we are not directly responsible for the final distribution of their products to schools. 
  • Ensure that promotional activities (e.g. redemptions, under-the-cap offerings, text message/ SMS contests, etc) offering prizes or rewards will avoid requiring consumers to drink excessive quantities of products in order to participate.

*The signatories to the commitments consider ‘children’ to be defined as “below 12” and that ‘programmes aimed at children’ to be defined as those programmes where more than 35% of the audience is comprised of children under 12.

Promotions and choice

  • Increase the number of new beverages with low- or no-calorie content and light versions of existing beverages, where technologically possible, safe and acceptable to consumers.
  • Increase the choice and availability of individual packaging sizes and pursue where appropriate cup downsizing, to help reduce individual over-consumption.


  • Contribute, within the limits of what is appropriate to our role, to public and private research into consumer behaviour and responsiveness to educational campaigns aimed at encouraging healthy eating and healthy lifestyles. 
  • Share with other stakeholders our consumer research insights as they relate to health and wellness.

Corporate signatories to the original UNESDA commitments

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GDA Commitment made in 2007

In 2007 UNESDA committed to carry Guideline Daily Amount labelling across all of its products in the market.

GDA commitment

Cinema commitment made in 2008:

In 2008 UNESDA made the commitment to extend its policy to not advertise to children under the age of 12 to cinemas.

Act responsibly in the digisphere, commitment made in 2010

This spring Unesda has committed to extend its commitment to act responsibly to the digisphere.

Digital commitment

Corporate signatories to the digital commitment

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