In January 2006, UNESDA made a set of commitments to the EU Platform
on Diet, Physical Activity and Health.
The UNESDA commitments
are signed by nine of the major players in the non-alcoholic beverages
sector and bind the industry to act responsibly in the marketplace.
They commit to provide consumers with variety and choice, through
offering a range of pack sizes and a selection of beverages, including
low and no-calorie options.
In particular
the UNESDA commitments pledge to:
- stop direct advertising to children under 12 in printed media,
on websites or during broadcast programmes specifically aimed at
children;
- stop direct sales to primary schools in the EU and
- ensure that in secondary schools a full range of beverages - including
water, juices and others - in both regular and low-calorie/calorie-free
versions and in a range of serving sizes - are available.
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