The UNESDA commitments are signed by nine of the major players in the non-alcoholic beverages sector and bind the industry to act responsibly in the marketplace. They commit to provide consumers with variety and choice, through offering a range of pack sizes and a selection of beverages, including low and no-calorie options.

In particular the UNESDA commitments pledge to:
- stop direct advertising to children under 12 in printed media, on websites or during broadcast programmes specifically aimed at children;
- stop direct sales to primary schools in the EU and
- ensure that in secondary schools a full range of beverages - including water, juices and others - in both regular and low-calorie/calorie-free versions and in a range of serving sizes - are available.